Located in a beautiful, historic Victorian building in Worthing, West Sussex, Melrose Care is a home-from-home for residents. Full of character and warmth it is a place of comfort providing 24-hour care by fully trained, compassionate, caring staff. The company also provides a domiciliary care service to elderly residents in and around the Worthing area.
A long-standing client of LWS Marketing, Melrose Care recently approached us to create a brand for the company, which would capture the heart of the care service they provide, and then be used in the creation of printed materials to boost their overall brand awareness.
• Branding – The brand was developed to make use of the Melrose Care logo motif which runs through their array of literature.
• Print – Their printed materials included an A4 pocket folder, A4 landscape brochure and a selection of flyers. The applied printing technique, Spot UV, adds a high-gloss shine to specific areas on the printed materials. For Melrose Care this was used to great effect on the motif to give a subtle, but visually pleasing perspective to the designs.
• Photoshoot images – Following a photoshoot at the care home there is now a wealth of beautiful and captivating images available to be used in conveying the key messages of the company in all its marketing collateral. Used in conjunction with Library images, the photos provide warmth and a user-friendly feel to the materials.
Visit their website at www.melrosecare.org.uk