Nicola

As a busy MD of this leading electronics manufacturer, Nicola oversees business strategy, research and development, financial planning, team management and marketing. As the business grew the value of delegating her marketing responsibilities became more apparent to Nicola and the search for additional marketing support began. The management team wanted a fresh and adaptable approach to the business, which could be achieved by employing the services of outsourced experts, instead of setting up a big marketing team in-house.

Adopting a structured approach, LWS put together a marketing strategy which improved the company’s brand messaging and created consistency, and a content plan to make the most of different marketing channels and more effectively reach and engage their target audiences. Initial work included a complete re-design and copywriting of their website, graphic design and a range of technical projects.

Over the years that LWS has been working with the company, the team has worked on several web projects, a full and ongoing SEO programme, social media management, email marketing campaigns, graphic design work, photo and video shoots and many other projects.

“As an MD, you need to be sure that all aspects of your business are in capable hands. With LWS’ dedication and expertise, I’m confident that our marketing is not only taken care of but also maximising our visibility and impact in the industry. It also allows me to concentrate on running our business and meeting our ambitious goals.