B2B Safety Equipment
As the owner of this leading provider of PPE (Personal Protective Equipment), protective clothing, workwear and accessories, Jim oversees business strategy, research and development, financial planning, team management and accountability. As the business grew it became more apparent to Jim that they had ‘great potential and many untapped opportunities’.
Additional marketing support was needed but the management team wanted a fresh and adaptable approach to the business, which could be achieved by employing the services of outsourced experts, instead of setting up a big marketing team in-house.
Taking a structured approach, LWS put together a marketing strategy which the company’s brand messaging and created consistency, and a marketing communications plan to make the most of different marketing channels and more effectively reach and engage their target audiences. Initial work included a complete re-design and copywriting of their website, graphic design and a range of technical projects.
Over the years that LWS has been working with the company, the team has worked with the in-house marketing manager on several web projects, a full and ongoing SEO programme, social media management, email marketing campaigns, graphic design work, photoshoots and many other projects.
“Having LWS onboard gives us all the benefits of a full marketing team, with the wide range of skills and expertise that a company requires in this day and age, without having to employ that team in-house ourselves.”
What Jim says
Having LWS onboard gives us all the benefits of a full marketing team, with the wide range of skills and expertise that a company requires in this day and age, without having to employ that team in-house ourselves.
Silicone Rubber Manufacturing
As well as providing superb marketing resources, LWS are working with us to implement a web-based system which greatly improves efficiency, value & ROI in our business.Read More
When we brought LWS onboard for a complete outsourced marketing solution, they very much became a part of our team. They still are to this day and we see them as a key part of our future plans.Read More
Oil & Gas Engineering
LWS are resourceful, timely, proactive and were a major contributor to our group achieving challenging growth and the increased exit value that we achieved.Read More
B2B Safety Equipment
With LWS onboard, I have a team of experts to assist me and have found them invaluable in providing a range of services, from a marketing strategy to blogging, SEO and Email Marketing campaigns.Read More
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