LinkedIn Strategies: Quality Audience = Quality Leads

March 3, 2024

Remember the days when cold calling was your only form of lead generation? The marketing landscape is always changing. What worked one year for successful leads might be completely outdated by the next.

As a performance-driven full service marketing communications agency, we specialise in creating engaging inbound strategies for manufacturing and engineering businesses to improve lead scores. We are specialists at driving qualified traffic that converts to leads.

Do you need to raise awareness of your products or solutions? Do you need to educate prospects on the value of your solution? Do you need to fill your lead pipeline?

LinkedIn is one of the most valuable channels for qualified leads. You can access the broadest possible community of professionals, and target them with precision – something you can’t do on other social platforms. As a platform that specialises in business-to-business connections, LinkedIn stimulates business communication.

Targeting is possible based on the individual profiles of professional users – and by using LinkedIn’s multi-product approach to nurturing leads – we can create lead generation strategies that work.

  • Professional demographic data to target the right people at the right time: by job title, company, industry, seniority, and more.
  • Retarget website visitors, reach contacts, and build account-based marketing campaigns with Matched Audiences using a predefined set of custom targeting options.
  • Newsfeeds: Promote company updates in LinkedIn feeds across desktop, mobile, and tablet.
  • InMail: Deliver personalised messages that drive more conversions than email.
  • Measure the ROI of your campaigns with real-time reporting, and customise your campaigns using accurate data.

Prior to experimenting with advertising on LinkedIn, many of the manufacturing/engineering businesses we’ve spoken to viewed LinkedIn purely as a tool for recruiting. However, once they approached us for a customised lead generation campaign, they realised that LinkedIn has great value as a specialist B2B platform, and now recognise it as an essential marketing tool.

There are currently over 750M active professionals on LinkedIn.

Let us help you reach your ideal audience – so you can convert them into customers.

Contact us today.