Failing to know who your ideal customer is, is often where b2b businesses go wrong. It is critical that you know who they are… and where they are!
Many business owners operate for years without truly knowing who their ideal audience is, questioning why the sales process always remains so hard and never seems to flow.
The more time you invest in getting to know your ideal customer, the easier it will be for you to create content that speaks directly to them. When a potential customer feels like you actually understand them, your offer becomes so much more appealing.
So how can you identify them and get to know them better?
- Define Your Target Market
If you don’t know your target market, you cannot find your ideal customers. Use geography, demographics, education, sector experience, job title or anything else that will build a clearer overall picture of who your ideal customers are.
- Where Do They Hang Out?
Where do your ideal customers go to find news and information?
What are their main interests?
Where do they seek solutions for their problems?All of these questions are important for your business if you want to build traction and gain visibility with your marketing strategy.
- Attracting Your Ideal Customers
You can be active across every digital platform, but if you don’t succeed in attracting attention, you’ll receive very little in return for your investment (time and money). And remember… first impressions count!
These days, simply attaching your brochure or flyer to an online post to grab their attention just isn’t enough! You need to be clever… remember; Don’t Sell. Educate!
Build relationships. Increase your credibility and trustworthiness. Be seen as a thought leader. Be their go-to asset for key information. Solve their problems!
Follow these 3 simple steps and your ideal customers will be ready and willing to talk!