The number of regular online shoppers in the UK has grown from 13.5 million shoppers to 18.7 million shoppers – an increase of 39% in two years reports UK parcel delivery company, Hermes.
Online Usage Growth
The 2015 Hermes International Parcel Deliveries and Attitudes Survey shone a spotlight on the considerable growth of UK online shoppers over the last two years. Hermes have tracked the purchasing habits, delivery requirements, attitudes to existing services and the needs of online shoppers since 2010 revealing that the number of heavy online purchases – i.e. those making 11 or more purchases per quarter – has risen considerably, from 11% in 2012 to 16% in 2015.
Two Types of Shoppers
The 2015 survey identified that the online shopping market can be divided into two shopper types:
- eShoppers – the 53% that browse and purchase online. These shoppers buy a wide range of products and enjoy and value the researching element of shopping as much as making the actual purchase.
- Social Shoppers – the 7% that research online and purchase from the high street. This group are regular users of Click & Collect services and are in most cases avid social media users. They use social media to communicate and give feedback to retailers.
2016 and Beyond
With more than half of UK shoppers reporting that they have shopped online more in 2015 than they did in 2014 and that they plan to increase their spend in 2016, the growth of ecommerce is definitely not slowing down. Harness this growth by contacting the experts at LWS Marketing on 01903 790 100 or via firstname.lastname@example.org and discover what they can do for your ecommerce business today.