Why Is Email Such An Important Tool For Marketing?

Email_Marketing Is email marketing a key part of your marketing plan? If not, you are definitely in the minority, because 82% of B2B and B2C companies are now using email marketing to successfully bring in leads, attract customers and make sales. Surely with so many businesses using this tool it must be doing something right. So why is email marketing so popular?

Everyone’s got an email address

Email is a global phenomenon and with 92% of adults using email, at the receiving end of an email is one of the best places to find your customers. And, in an age where social media is becoming ever increasingly popular, there are still 3 times more email accounts than Twitter and Facebook accounts combined, so email marketing is not to be overlooked if you want to maximise your sales.

Return on investment

Not only is email marketing one of the cheapest tools to incorporate into your marketing budget, it has an ROI quite unlike anything any other marketing tool can offer, an astonishing 4,300% (approx.)

Customer acquisition

When trying to acquire new customers, are you looking in the right places? We bet social media is a more prominent part of your customer acquisition strategy than email marketing, but it should be the other way round. Email marketing is actually 40 times more effective at acquiring new customers than Facebook or Twitter, so once again good old fashioned email wins over social media.

Customer retention

Brilliant at re-engaging existing customers, email marketing can provide the nudge needed to bring existing customer back to purchase from your business. In fact 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of a targeted email.


Email is one of the easiest marketing tools to monitor and measure results. You are able to track:

  • Rate of delivery – how many emails made it to their destination
  • Open rate – how many of the emails were opened, whom they were opened by, how many times they were opened by that recipient and at which times
  • Click through rate – which links were clicked, how many times they were clicked, whom they were clicked by and at which time they were clicked
  • Success rates compared to benchmarks in your industry

Discuss the best way to use email marketing for your business with a team of expert digital marketers by contacting LWS today on 01903 790100 or via info@lwsmarketing.co.uk


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