In-House vs. Agency Marketing – Why Outsourcing Is Best For Business

Outsourcing MarketingAccording to Econsultancy’s Marketing Budgets 2015 report, 77% of marketers said their companies intended to increase their digital marketing budgets last year – but would this budget have been best spent in-house, or would it have been more profitable to spend it on outsourced marketing?

With under 25% of companies now managing paid search or search engine optimisation (SEO) in-house, agencies must be doing something right. Here’s how using an outside agency for your marketing can significantly benefit your business.

Increased Efficiency

A successful agency relies on keeping numerous clients happy all at once. This means that they will be working as efficiently as possible to ensure they meet all deadlines ahead of schedule and provide an invaluable service. An in-house marketing team will not be under the same pressures and therefore will often take a more relaxed approach to both setting deadlines and meeting them.

Wider Expertise

Within an agency, the team will possess the skill sets needed to provide the most up-to-date strategies, campaigns and technologies required to improve awareness of your brand and drive a return on investment. They will also be up-to-date with the latest industry trends and be able to provide you with the most current solution. To hire the same level expertise in-house would be extremely costly.

Cost Effective;

Choosing to outsource your marketing to an agency will undoubtedly save you money. Not only will you avoid the overhead costs of hiring a marketing team, but you will be paying a team of experts who are far less likely to make costly mistakes.

Creative Campaigns

In-house marketing employees are less likely to rock the boat and as a result the creativity of the campaigns they produce might suffer. They are much more likely to produce something based on your previous preferences, rather than providing their expertise on what the market is crying out for. You want a team who will take charge and tell you what needs to be done to get the best results, even if it completely changes up some of your business strategies and plans. An agency is the only impartial party who will be able to do this.

Business Sense;

Outsourcing your marketing means that you can rely on another team to take complete control of this area and leave you with more time to focus on your business – what you do best!

Contact us to find out more about the relationship LWS has with our clients on 01903 790100 or via


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