How To Pick Out The Right Marketing Agency From The Crowd

With 45% of companies lacking a clearly defined marketing strategy, more and more businesses are looking to marketing agencies to help them align their marketing with their business goals. However with over 25,000 agencies in the UK, choosing the right fit for your business can become a minefield. What makes one agency stand out from the rest? Take a look at the following key considerations:

Online Presence

Before you contact the agency, check out their website and social media to gauge how strong their online presence is. After-all, if you’re considering letting this agency market your company, you want to know that they are successfully able to market themselves.

Expertise

One of the main reasons to outsource is to ensure the work is done by experts who are up-to-date with industry trends and know how to get the best results for your business. Check out the credentials of the team members on the agency’s website before you speak with them, and don’t be afraid to ask about previous experience when you meet them.

Innovation

Just keeping up with your competitors is not enough, you need to be getting ahead. This is why you need a marketing strategy full of innovative campaigns which are going to get you results. Make sure that the agency you choose are prepared to go that extra mile.

Measurable

Ensure that the agency will be able to measure the effect of the work they are carrying out. The last thing you want to be doing is paying your money blindly every month. Find out how the results will be presented to you and how regularly you can expect to see such reports.

People

The agency team members can have all the skills and experience in the world, but if the people themselves are not the right fit to work with you, you won’t get the most out of the partnership. Make sure you meet the team members in person and look for people who are enthusiastic, approachable and confident.

Contact LWS Marketing today and find out how we can provide you with the tools to help reach your business goals. Call us on 01903 790100 or email us via info@lwsmarkting.co.uk