Category Archives: Social Media

Despite Twitter being an essential B2B digital marketing tool, many B2B business owners are sceptical about the benefits of Twitter for their business. Whilst they are often adamant that their customers are not on this platform, Read more…

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The camera zooms in to reveal a toothbrush and a tube of Gibbs SR toothpaste, a model begins to brush her teeth as a bar chart warning of the dangers of gum disease fills the screen – this was the … Continue reading

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For any B2B business, the main objective of a well-planned digital marketing strategy is to generate leads. In order to do this an effective strategy should help to form a strong brand that not only shapes a company’s identity Read … Continue reading

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Imagine a place where you could meet some of the most influential people in your industry, where you could introduce yourself to anyone, introduce your business and the products and services you offer, and share your expertise Read more…

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